Top 5 Beauty Retail Apps Performance in Russia Q4 2021

In the fourth quarter of 2021, the top beauty retail apps in Russia displayed varied performance trends in terms of weekly downloads and active users. Here, we analyze the data for the top 5 apps: Gold Apple, ЛЭТУАЛЬ: духи, парфюм, цветы, РИВ ГОШ: интернет магазин, Подружка: магазин косметики, and ИЛЬ ДЕ БОТЭ косметика и духи. All data is sourced from Sensor Tower.

Gold Apple saw a steady increase in weekly downloads, peaking at approximately 141K in the week of December 20. Weekly active users also rose consistently, reaching a high of 459K in the same week.

ЛЭТУАЛЬ: духи, парфюм, цветы experienced significant growth in weekly downloads, starting at 22K in late September and climbing to 82K by the end of December. Weekly active users followed a similar trend, increasing from 80K to 182K over the quarter.

РИВ ГОШ: интернет магазин exhibited notable growth in weekly downloads, with numbers rising from 14K at the beginning of October to 48K by the end of December. Correspondingly, weekly active users increased from 59K to 122K.

Подружка: магазин косметики, a newer entrant, showed a robust increase in weekly downloads, starting at 2.8K in late October and reaching 22K by the end of December. Weekly active users also grew significantly, from 2.7K to 41K during the same period.

ИЛЬ ДЕ БОТЭ косметика и духи experienced a steady increase in weekly downloads, peaking at approximately 10K in the week of October 25. Weekly active users showed a consistent upward trend, rising from 20K at the start of the quarter to 26K by its end.

For more detailed insights and data, visit Sensor Tower.